Golf apparel is sporting a decidedly “un-golfy” look that broadens its appeal. And golf apparel designers are carrying the athleisure trend forward, with golf apparel doubling as casual sportswear. Neutral palettes, highlighted with seasonally bright colors give golf fashion a very sophisticated look—no more plaid pants, lots more technical fabrics, slim cuts and a variety of styles for a smoother swing.
Here are a few of the brands that we see leading this new direction.
Creative use of hardware, color blocking, textures, fabrics and innovative design make Jamie Sadock distinctively artistic. Though focused on golf, lifestyle is written all over her line. A voluminous collection of faux leathers, pullover sweaters, fitness tights—as well as cool golf capris, tops and jackets provide many colorful options for each season. New fabrics, patching and stitching detail give texture and tactile appeal. Wear Jamie Sadock, people notice.
The brand is celebrating a 20-year anniversary. Johan Lindeberg had left the company for a few years but is now back, and is refueling the line with the creativity and style that branded the line as a fashion leader two decades ago—remember Jesper Parnevik’s pink pants? Camilo Villegas is an excellent brand ambassador as a golfer and athlete with “attitude” and “energy” tattoos, typifying the line. The JL logo is created now as a “bridge” creating a brand across borders, bridging fashion and function, inspired from Lindeberg’s own “inside energy.
Outfitting the U.S. and International teams for this year’s President’s Cup competition, Lacoste showed sharp silhouettes for the players—Red, White and Blue, and Blue, White and Gold respectively. Layering polos, vests, jackets and slacks for play and ceremony wear, the line is sophisticated and fashionably classic. Lacoste created seven unique polos per team, one for each day, with stretch and wicking fabrics for comfort, all embroidered with the gold Presidents Cup trophy and corresponding team flag.
This women’s brand emphasizes fit from XXS-XXL. Elegant and sporty looks—definitely on the lifestyle edge but geared for golf. Interesting textures and colors in line items that go from golf—to anywhere. Rounded edges, longer backs, tapered lines and soft fabrics give the line a feminine touch, while flowing jackets, dresses and skirts add to the consciousness of the female body and fit.
This Millennial-look line was created by Travis Johnson pro-golfer, turned designer and developer of the Travis Matthew line. Johnson opted to forge new territories, and “niche products” with “authenticity and original design” and started a new line. With a nod to golf, Haus of Grey is casual lifestyle featuring blended fabrics for performance, function and fit, for a range of active body types. Matte Grey is recreation-oriented, while Heather Grey gives women a modern touch for everyday wear.
This seamstress turned designer, wearing one of her own creations, was discovered on the streets of New York by a buyer who wanted “that” look. Madden turns femmy prints and colors into golf-centric silhouettes by tweaking her lifestyle line for golfing clients who choose to wear it everywhere. Skirts, dresses and versatile tops crossover for après-golf as well, inspired by the line’s South Florida headquarters, but Madden remains loyal to NYC where Melissa Madden is manufactured.
Classic and traditional looks using proprietary performance fabrics gives Adidas’ golf collection a casual sport look. With keen attention to design details, the men’s line was tactile and clean while the women’s profiles were great for golf or the street. Skorts, “range” dresses and outerwear pieces looked athletic, but feminine. The design emphasizes a heritage in performance with a lean to golf.